Retail Brand Manager

➢ Build short-long term brand strategy
− Delivering product introductions, storytelling, product launching, media & communication plans to the cross-functional teams.
− Gathering local insight, competitors, trade understanding and analyzing market trends to identify business opportunities, consumer needs, innovation, and extension of the product range.

➢ Build communication plan for local market
− Direct contact with distributors, retailers, external parties, agencies, for product registration, promotional materials, public relation, media, event, etc.
− Execute and manage delivery of brand marketing plans/activities to achieve KPI’s and objectives (brand awareness, product healthy & natural claims…)
− Ensure agreed plan execution is effective (selection of channels, timeline and within budget)
− Manage the digital elements of the marketing mix for the brand, to increase early reach and engagement.

➢ Drive brand growth
− In-depth analysis and reporting of SKU level performance, drivers and barriers and in-depth understanding of consumer.
− Continually monitor performance of key communication channels: social media, web, ecommerce, newspaper, online and recommend plan modifications to optimize performance against objectives.
− Continuously monitor competitor activity by market to flag to senior management any risks or opportunities that come with all external activities (Pricing, Positioning, Promotions, Distribution, Messaging, etc).

➢ KPI and metrics
− Reporting and set up KPI to ensure the efficiency and impact of the plan